Fredrika Bennison is a Marketing Specialist with 20+ years of B2B branding, communication and digital marketing experience.

VENDEMORE | KAM

VENDEMORE | KAM

Vendemore provides targeted digital advertising to complex selling B2B companies to increase sales pipeline, lower percentage of lost sales and to increase revenue on existing clients. The concept is called Account Based Marketing. I was hired as a KAM 70% and marketing 30%. I hit my sales targets from the first month as KAM, but realized that Vendemore needed more marketing support than a couple of days a week.