ABOUT ME
FREDRIKA BENNISON
Marketing, Branding & Business
I am a Marketing & Communications Specialist who loves the meeting of communication, technology and business.
The last 20 years I have helped businesses improving their brand, lead generation, business and communication, using a omni-channel way of thinking.
The last seven years I have had the pleasure to be at the fore front of cutting edge digital marketing tactics working with fast growing SaaS companies. I thrive in a dynamic and fast paced organisation with a focus on growth, purpose and people, like Kognity, Tele2 IoT and startups disrupting the world of banking, marketing and analytics like Froda, Vendemore and Proof Analytics.
Technology is the heart of great marketing. Helpful and engaging messaging and content is the soul. I love both.
Hope to talk to you soon.
/Fredrika
- birthdate : 19/09/1973
- phone : +46 709-908060
- email : fredrika.bennison@gmail.com
- website : http://www.fredrikabennison.com
- : http://@franquita
- : https://se.linkedin.com/in/fredrikabennison
- address : Stockholm, Sweden
Happy Clients
Years of Experience
ROI on Campaigns
Projects Done
MANAGEMENT
I have managed groups from 4 to 14 people. I love the energy that comes from a well working group in combination with the focus of a BHAG visualized vision and goals. I am used to growing teams and recruiting for fast paced growth, setting new ways of working and a best team in place culture.
DIGITAL
ABM, SoMe, SEM, SEO, Programmatic, analytics and website development. Yes, I love it! Maximize sales with targeted communication. Personalize the message with new technology. Engage your audience with an omni-channel experience.
BRANDING
I have developed brand platforms and communication together with sales, marketing, product/delivery and HR. A brand is so much more than your website and corporate profile - it is how you are perceived - internally and externally in ALL channels.
MY SKILLS
Account Based Marketing
With ABM you increase ARR and lower churn on your most important strategic accounts. AMB technology is developing fast. Why spend money on volume if you know who you want as your customer?
Content Marketing
Help your customers by educating them. Make sure they understand what you can do for them and never ever let them forget about you - no matter where they are in their buying journey
Marketing Automation
Automated communication made personal. With MA you know you are top of mind when the buying decision is happening. Good inbound drives the right leads.
SEO & SEM
Make sure to nail the low hanging fruit. The ones looking for a solution like yours need to feel that you are one of the leading and best suppliers.
Online presence
Your website and main digital channels need to be a reflection of your brand and an extension of your sales force. It's the core of your lead engine, make sure it's continuously optimised and never stop learning!
Branding
Branding is the how the world perceives you - the first things that come to mind when someone hear your product name, see your logo or think of a phone call with you. It's not how you present yourself, its what others think of you. Never forget that.
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Creative 90%
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Leadership 85%
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Communication skills 90%
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Strategic 85%
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Execution power 80%
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Data-driven 70%
Branding and communications are all about understanding the core of the business and its unique selling points. Fredrika is very much aware of it and is very good at formulating that. She is creative and hard working which is a difficult combination to find. Fredrika is an asset for any organisation willing to develop their brand and communications.
